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Are we seeing more diverse representation at IWD events? Survey finds 1 in 2 don’t think so

20 February, 2025 | 
Pureprofile 

Originally published: Missing Perspectives, 19 February 2025

As well-intended as most IWD events are, do they all truly consider intersectionality, and ensure that they reflect the diversity of women? 

Every year, more and more International Women’s Day events are popping up across workplaces, various organisations and schools. Just as more of these panels and speaker series take place, more conversations also continue around inclusivity at IWD events.

A new survey conducted by advertising agency Pureprofile on behalf of Vu Consulting in October 2024, informs the 2025 More Voices, More Representation on International Women’s Day campaign. By surveying 1,017 participants who are women, trans, gender-diverse, and non-binary people, it was found that more than 1 in 2 (54%) reported not seeing any change in representation of their respective demographics in the past 12 months, while 16% said they feel less represented now. Only 15% have seen an increase in representation.

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