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ASX ANNOUNCEMENT: Company Update for Pureprofile Ltd (ASX: PPL)

ASX ANNOUNCEMENT: Company Update for Pureprofile Ltd (ASX: PPL)

Dear Investor,

I am pleased to update you on some of the positive outcomes we have achieved ahead of the financial year-end.

Key points include:

  • We have achieved our monthly operating cost base to deliver our FY2019 target of $20 million, a key goal we outlined in the H1FY2018 investor presentation;
  • Improved gross margin in H2FY2018 of 49% (as at May 2018) compared to 44% in H1FY2018;
  • As a result, EBITDA has been consistently positive each month from March 2018 and the H2FY2018 EBITDA margin has also improved compared to H1FY2018;
  • Progressed to sign-off stages of new domestic and international partnership opportunities that I look forward to updating the market on shortly;
  • Further to the ASX announcement dated 28 May 2018, we are pleased to advise that our new Chief Financial Officer, Melinda Sheppard, started on 25 June 2018 – this appointment will allow me to focus more on the commercial side of the business going into FY2019; and
  • Other executive appointments, including a Head of Marketing and Communications and Country Head – UK/EU, which are expected to be finalised by end of June 2018. This will provide a strengthened executive team, focused on growing revenues in FY2019, all still while maintaining the operating cost base of $20 million.

There is no doubt FY2018 has been a challenging year for Pureprofile. With many of the distractions now resolved and with a restructuring of our cost base and key people in the executive team in place, this gives me great confidence that FY2019 will see a marked turnaround in financial performance.

I look forward to updating you further in the coming months.

Yours Faithfully

Nic Jones

CEO & Managing Director



For more information, please contact:

Nic Jones
Chief Executive Officer
Pureprofile Limited
nic@pureprofile.com
+61 2 9333 9700

Andrew Edwards
Non-Executive Chairman
Pureprofile Limited
aedwards@pureprofile.com
+61 2 9333 9700

About Pureprofile (ASX: PPL) Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. Pureprofile delivers next-generation marketing solutions for more than 700 brands, publishers and research groups worldwide.