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Pureprofile and News Corp extend and broaden partnership

9 August, 2017 

Posted at 1:51 am 

by Pureprofile 

Pureprofile (ASX:PPL) is excited to announce it has signed an expanded two year agreement with News Corp. The agreement supports the expansion of News Connect across News Corp’s global digital properties.

  • Pureprofile signs a new two year agreement with News Corp
  • Partnership expanded to include News Corp’s global digital properties
  • Partnership will accelerate global momentum delivering products faster in AU, US and UK markets
  • The contract includes ongoing SaaS licence fees, technology development fees and a revenue sharing agreement

News Connect enables improved audience targeting for News Corp’s clients, thereby increasing the yield from News Corp’s digital assets. It offers consumers access to premium content in exchange for answering questions designed to help News Corp create and develop deeper consumer profiles. These profiles are authentic, accurate, and longitudinal, providing News Corp with valuable data and insights. Importantly, News Connect also provides a great experience for consumers offering them real value and rewards.
News Connect profiles are further monetised by Pureprofile in a revenue sharing agreement.
The next generation of News Connect will allow Pureprofile to further develop its audience profiling technology to deliver more across the publishing value chain. New features will support deeper insights, improved reader profiling experiences, and the creation of dashboards that help News Corp gain a better understanding of the commercial value of readers.
Pureprofile will charge ongoing SaaS license fees for the use of its technology and custom development fees. Pureprofile will also earn a share of revenue generated by connecting brands and agencies to profiled consumers.
Pureprofile founder Paul Chan said; “News Corp is a key alliance partner and is an important part of our global publishing strategy. Publishing as an industry has struggled against the duopoly of Google and Facebook.  We aim to help publishers develop closer connections with their audience via profiling. The success of News Connect and our expanded partnership with News Corp will quickly increase our global opportunities in this space”.


For further information, please contact:

George Kopsiaftis

IR Department
+61 409 392 687

About Pureprofile

Pureprofile’s vision is to deliver more value from the world’s information.

We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.

Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions.

We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 750 clients.


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