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Pureprofile announces partnership with Branded Research Inc

19 June, 2017 

Posted at 12:36 am 

by Pureprofile 

Pureprofile Limited (ASX: PPL, or “the Company”), a leader in user-generated consumer profiling, is pleased to announce it has signed a partnership with Branded Research Inc. (Branded). 

  • Strengthens Pureprofile’s enterprise offering across US and UK within programmatic media, digital publishing, and market research.
  • Provides Pureprofile instant access to 1.7m consumer profiles in the US and UK.
  • Accelerates global momentum delivering products faster in the US and UK markets.
  • Integration to be completed by August 2017.

The partnership will leverage Pureprofile’s proprietary profiling technology to enrich Branded’s 1.7 million US and UK panel members. The significant increase in the number of profiles will increase Pureprofile’s offering in the US and UK markets within programmatic media, digital publishing and market research.
Branded is a global research company that leverages trusted social communities to provide reliable and powerful research metrics to clients. Pureprofile will provide longitudinal profiling, insights and programmatic media technology to the Branded consumer base.   
Partnering with Branded represents a logical next step in accelerating growth. The addition of 1.7m consumers immediately increases Pureprofile’s capacity and will attract local US and UK brands as well as extending opportunities with major international brands and existing global clients such as Unilever, Audi and News Corp.
Paul Chan, Founder and CEO of Pureprofile said it was very important for Pureprofile to find a consumer focused partner that offered significant scale. “The partnership with Branded and its 1.7m panel members provides the opportunity to leverage our investment in our proprietary profiling technology to enrich them into high valuable profiles. This helps connect brands to consumers, and monetise our existing clients and new global brands in the UK and US.”
Matt Gaffney, CEO, Branded said, “a good partner shares similar sensibilities. Pureprofile’s continued commitment to building a first class product, combined with their proven track record as a multi-faceted insights company, aligns perfectly with our approach at Branded, particularly as we evolve ourselves as a comprehensive data collection platform. We’re delighted about the partnership and the opportunity at large.”


For further information, please contact:

George Kopsiaftis

IR Department
+61 409 392 687

About Pureprofile

Pureprofile’s vision is to deliver more value from the world’s information.

We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.

Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions.

We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 750 clients.


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