19 Jun ASX ANNOUNCEMENT: Pureprofile announces partnership with Branded Research Inc
Pureprofile Limited (ASX: PPL, or “the Company”), a leader in user-generated consumer profiling, is pleased to announce it has signed a partnership with Branded Research Inc. (Branded).
- Strengthens Pureprofile’s enterprise offering across US and UK within programmatic media, digital publishing, and market research.
- Provides Pureprofile instant access to 1.7m consumer profiles in the US and UK.
- Accelerates global momentum delivering products faster in the US and UK markets.
- Integration to be completed by August 2017.
The partnership will leverage Pureprofile’s proprietary profiling technology to enrich Branded’s 1.7 million US and UK panel members. The significant increase in the number of profiles will increase Pureprofile’s offering in the US and UK markets within programmatic media, digital publishing and market research.
Branded is a global research company that leverages trusted social communities to provide reliable and powerful research metrics to clients. Pureprofile will provide longitudinal profiling, insights and programmatic media technology to the Branded consumer base.
Partnering with Branded represents a logical next step in accelerating growth. The addition of 1.7m consumers immediately increases Pureprofile’s capacity and will attract local US and UK brands as well as extending opportunities with major international brands and existing global clients such as Unilever, Audi and News Corp.
Paul Chan, Founder and CEO of Pureprofile said it was very important for Pureprofile to find a consumer focused partner that offered significant scale. “The partnership with Branded and its 1.7m panel members provides the opportunity to leverage our investment in our proprietary profiling technology to enrich them into high valuable profiles. This helps connect brands to consumers, and monetise our existing clients and new global brands in the UK and US.”
Matt Gaffney, CEO, Branded said, “a good partner shares similar sensibilities. Pureprofile’s continued commitment to building a first class product, combined with their proven track record as a multi-faceted insights company, aligns perfectly with our approach at Branded, particularly as we evolve ourselves as a comprehensive data collection platform. We’re delighted about the partnership and the opportunity at large.”