Business Australia have been supporting Australian businesses for over 195 years. Despite this long-standing tradition, they were noticing a steady decline in member retention rates. They needed an agile market research partner that could connect them directly to niche B2B audiences – so they could successfully:
A bi-weekly brand tracker study was launched – empowering Business Australia to regularly connect to their audience. This allowed them to accurately measure the impact of key brand decisions.
We created a niche group of respondents of professionals in middle and upper management positions – including CEOs and sole traders.
Using the custom audience, an always-on tracker study was launched to monitor key changes in brand measures over time.
With new data delivered weekly, all quality assurance and data cleaning measures were finalised within a day of survey completion.
Pureprofile were invaluable in helping us gather market feedback as we undertook a transformative rebranding project. The project management team were extremely collaborative – working with us to create a seamless process for uncovering the insights we needed. The speed and quality of the responses gave us the ability to make informed business decisions at critical touchpoints.
Richard Spencer, Chief Customer Experience Officer
Pureprofile were invaluable in helping us gather market feedback as we undertook a transformative rebranding project. The project management team were extremely collaborative – working with us to create a seamless process for uncovering the insights we needed. The speed and quality of the responses gave us the ability to make informed business decisions at critical touch-points.
Richard Spencer, Chief Customer Experience Officer, Business Australia
