Originally published: Mumbrella, 18 October 2022
To celebrate its 60th anniversary, youth travel operator Contiki has partnered with TBWA’s earned creative agency Eleven to launch a social media campaign with Millie Ford, challenging the Australian TikTok creator to ‘travel like it’s 1962’.
In a nod to the company’s first Europe trip in 1962, Ford was challenged to take on the Sixties Suitcase Challenge, swapping her smartphone, auto-translate and GPS for a vintage suitcase containing a Polaroid, paper maps and some sixties fashion.
