Originally published: AdNews, 05 September 2023
Just over two thirds (67%) of consumers report that convenience is still the number one reason for purchasing online, according to the Australian Ecommerce Report 2023 which was released today by IAB Australia and Pureprofile.
According to the report, loyalty programs are providing increasingly important with 62% of online shoppers increasing their usage as they look to enhance their shopping experience while saving money. Nine in 10 online shoppers remain signed up to at least one shopper rewards program with 44% of those signed up to a rewards programs have 4 or more cards.
Half (52%) of online shoppers pay a fee to subscribe to a retail loyalty program such as Amazon Prime, eBay Plus, Wesfarmers OnePass, Woolworths Delivery Unlimited or Costco Membership.
