Originally published: Inside FMCG, 23 May 2024
Australian households are feeling the pinch. Grocery prices are on the rise, with a recent spate of media headlines detailing government inquiries and investigations into supermarket practices.
This public scrutiny comes at a time when consumer interest in fresh, local produce is at an all-time high. While supermarkets remain the dominant players in the fresh food landscape, a growing number of Australians are seeking alternatives.
To understand the potential impact of farmer’s markets, Inside FMCG and Pureprofile conducted a comprehensive online survey of over 750 Australians aged 18 and above. This research, the first of its kind in recent years, aimed to shed light on consumer behaviour and the potential opportunities and challenges for farmer’s markets to capture a larger share of the fresh food market.
