Originally published: Forethought, 01 April 2020
Week 1 Fielded 26 – 29 March 2020
AUSTRALIAN NORMALITY INDEX: Whilst we are starting to see the Australian rate of CV-19 infection flattening, we are most noticing the loss of freedom to move about normally in public and make future plans. These two behaviours represent 47% of what makes Australians feel normal. And right now, these two elements of our day to day life are feeling extraordinarily abnormal.
Forethought has launched the Australian Normality Index to observe how Australians are responding to the challenges they are now coping with, how they are adapting, and when we see their attitudes and behaviour return to normal.
Our aim is to support our clients in managing their marketing programs, so that they can use this information as a part of readying for the rebound.
We thank our partner Pureprofile for their support in conducting this research.
