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Global Research Panel

Get to the ‘why’ behind consumer behaviour

ABOUT

Connecting you to engaged audiences, wherever they are

The Pureprofile panel is an industry-leading online research community of deeply profiled panellists. With thousands of unique data points, this depth of information empowers our clients to uncover critical insights about the right consumers.

Data quality is in our DNA

Confident decision-making can only be based on real people and accurate data

Member experience matters

Engaged panel members lead to high-quality data & faster insights. By consistently delivering personalised content and compelling rewards, our panellists enjoy a member experience that’s tailored to their unique interests. Accessible on desktop, mobile, or via our app – members can easily answer questions wherever they are.

When our members are happy, our community thrives

With Pureprofile, I can be productive at any time of day or night by sharing my opinions and earning money to support my additional studies

- Penny, 59, AU

I have been a member of Pureprofile for many years and really enjoy the easy-to-complete surveys. I hope my contribution has helped to develop new products

- Susan, 58, UK

Pureprofile allows me to have a say on different topics. They are genuine in wanting to hear your thoughts, and I would recommend Pureprofile to everyone!

- Steven, 20, NZ

Extensive profiling is our strength

Our panellist profiles are updated with every survey completed, meaning we can deliver a broad range of groups to satisfy every research need
OUR DIFFERENCE

Humans aren’t one-dimensional; they’re complex.

We hold the key to understanding the depth of human behaviour, empowering brands to truly know their audience

Meet Phoebe

34 years old
Single, no dependants
Earns $145k
CMO at Tier 1 not-for-profit
Lives in Byron Bay

Preferences

Likes high-end products, eco products
Reads Frankie magazine
Gets her news from The New Yorker

Beliefs

Drives a Lexus Hybrid
Is a vegetarian
Volunteers at a wildlife conservation centre
Donates 10% of her salary to charity

Habits

Drinks 4 almond lattes a day
Walks her dog every day

Meet Phoebe

34 years old
Single, no dependants
Earns $145k
CMO at Tier 1 not-for-profit
Lives in Byron Bay

Preferences

Likes high-end products, eco products
Reads Frankie magazine
Gets her news from
The New Yorker

Beliefs

Drives a Lexus Hybrid
Is a vegetarian
Volunteers at a wildlife conservation centre
Donates 10% of her salary to charity

Habits

Drinks 4 almond lattes a day
Walks her dog every day

Preferences

Likes high-end products, eco products
Reads Frankie magazine
Gets her news from
The New Yorker

Beliefs

Drives a Lexus Hybrid
Is a vegetarian
Volunteers at a wildlife conservation centre
Donates 10% of her salary to charity

Habits

Drinks 4 almond lattes a day
Walks her dog every day

Who Phoebe is, and what she thinks and does, is invaluable to brands

Volvo logo

Prime candidate for high-end hybrid cars

Medibank logo

Interested in ethical health insurance products

NSW Government logo

Climate change is the biggest issue that influences her vote

Barnardos Australia logo
Ideal target for Christmas
donor acquisition activity
WHAT WE DO

Market Research with an edge

Custom audiences

No matter how niche your study, we can create a highly targeted sample based on a broad range of data points - age, location, product preferences, beliefs, and so much more.

Data quality assurance

Robust research can only be based on the behaviours and opinions of real people. Our dedicated Quality Assurance team continuously fine-tune our systems and methodologies to provide the highest quality research outcomes.

Fast project turnaround

Our project management team works around the clock to ensure that your study is launched in the timeframe you need. Our panellists are active and engaged, ready to provide market feedback quickly.

CONTACT US

Want to know more?

Fill out the form and one of our Pureprofile experts will be in touch.

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