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Global Research Panel

Get to the 'why' behind consumer behaviour

ABOUT

Connecting you to engaged audiences, wherever they are

The Pureprofile panel is an industry-leading online research community of deeply profiled panellists. With thousands of unique data points, this depth of information empowers our clients to uncover critical insights about the right consumers.

Data quality is in our DNA

Confident decision-making can only be based on real people and accurate data
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Member experience matters

Engaged panel members lead to high-quality data & faster insights. By consistently delivering personalised content and compelling rewards, our panellists enjoy a member experience that’s tailored to their unique interests. Accessible on desktop, mobile, or via our app – members can easily answer questions wherever they are.

When our members are happy, our community thrives

With Pureprofile, I can be productive at any time of day or night by sharing my opinions and earning money to support my additional studies

- Penny, 59, AU

I have been a member of Pureprofile for many years and really enjoy the easy-to-complete surveys. I hope my contribution has helped to develop new products

- Susan, 58, UK

Pureprofile allows me to have a say on different topics. They are genuine in wanting to hear your thoughts, and I would recommend Pureprofile to everyone!

- Steven, 20, NZ

Extensive profiling is our strength

Our panellist profiles are updated with every survey completed, meaning we can deliver a broad range of groups to satisfy every research need
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OUR DIFFERENCE

Humans aren’t one-dimensional; they’re complex.

We hold the key to understanding the depth of human behaviour, empowering brands to truly know their audience

Meet Emma

34 years old
Married, two children
Earns $100k
Senior Project Manager, Multinational company
Lived in a Global City

Preferences

Likes ethical beauty products
Listens to true crime and parenting podcasts during commute
Subscribes to weekly delivered meal kits to make the weekdays easier
Reads The New York Times for global news and opinion

Beliefs

Drives a Plug-in Hybrid
Prioritises low-impact living over perfection
Supports global education and gender equity

Habits

Starts her day with a double shot americano
Takes public transport to work & school drop-off
Enjoys a coastal hike on Saturday mornings

Emma

Meet Emma

34 years old
Married, two children
Earns $100k
Senior Project Manager, Multinational company
Lived in a Global City

Preferences

Likes ethical beauty products
Listens to true crime and parenting podcasts during commute
Subscribes to weekly delivered meal kits to make the weekdays easier
Reads The New York Times for global news and opinion

Beliefs

Drives a Plug-in Hybrid
Prioritises low-impact living over perfection
Supports global education and gender equity

Habits

Starts her day with a double shot americano
Takes public transport to work & school drop-off
Enjoys a coastal hike on Saturday mornings

Who Emma is, and what she thinks and does, is invaluable to brands

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Prime candidate for clean, design-led electric vehicles

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Drawn to ethical, activism-led outdoor brands

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Strong alignment with equity-focused giving and advocacy

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Engages with global storytelling through curated audio content

WHAT WE DO

Market Research with an edge

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Custom audiences

No matter how niche your study, we can create a highly targeted sample based on a broad range of data points - age, location, product preferences, beliefs, and so much more.

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Data quality assurance

Robust research can only be based on the behaviours and opinions of real people. Our dedicated Quality Assurance team continuously fine-tune our systems and methodologies to provide the highest quality research outcomes.

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Fast project turnaround

Our project management team works around the clock to ensure that your study is launched in the timeframe you need. Our panellists are active and engaged, ready to provide market feedback quickly.

CONTACT US

Want to know more?

Fill out the form and one of our Pureprofile experts will be in touch.

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