Originally published: Mumbrella, 27 June 2023
Ahead of Dry July, independent non-alcoholic beer company Heaps Normal is encouraging Aussies to reject water and pick up a beer instead (but make it non-alcoholic) in its newest tongue-in-cheek campaign.
The new campaign, ‘Just Say No to Water’, parodies the look and feel of 80s and 90s ‘war on drugs’ ads, starring musician Donny Benét.
In a survey of 1,000 Australians conducted by Pureprofile in March, more than a third of respondents said they’re drinking less than they were this time last year.
