Originally published: AdNews, 23 August 2023
The 2023 FIFA Women’s World Cup kicked goals and broke records on all fronts; from sporting victories to advertising success and a first for Australia as host.
Luma Research, specialist brand and communications insights agency, watched the tournament with a close eye.
Gerogia Phillips, COO, and Sally Joubert, CEO at Luma Reseach, analysed the FIFA ads from a creative lens, which sparked a curiosity on what the pair could learn from the campaigns produced by the big brand sponsors.
“The Luma were interested to understand more about the advertising and brand impact, so last week we partnered with Pureprofile interviewed more than 500 Australians about the key sponsors’ campaigns.”
