The aim of this study was to understand the behaviours, habits and motivations around the way Australians exercise. The results explored in this report show that it is an intricate web of perceptions and preferences that shape the way Australians approach everyday fitness.
Download the full report to learn about:
- Perceptions of fitness
Motivations and barriers to exercise - Preferred type of fitness activities and workout styles
- Spending habits around fitness activities and fitness-related accessories
- Use of wearable technology
A nationally representative sample of 650 Pureprofile panel members completed a 19-question survey. The sample was representative of gender and age across Australia.
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