Australian Fitness Report

March 2019

Australian Fitness Report

The aim of this study was to understand the behaviours, habits and motivations around the way Australians exercise. The results explored in this report show that it is an intricate web of perceptions and preferences that shape the way Australians approach everyday fitness.

Download this report to learn about

  • Perceptions of fitness
  • Motivations and barriers to exercise
  • Preferred type of fitness activities and workout styles
  • Spending habits around fitness activities and fitness-related accessories
  • Use of wearable technology

A nationally representative sample of 650 Pureprofile panel members completed a 19-question survey. The sample was representative of gender and age across Australia.


Download the Australian Fitness Report

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About Pureprofile

Pureprofile Limited (ASX: PPL) connects businesses with empowered consumers across the world by connecting, understanding and engaging them through direct-to-consumer technology platforms. Pureprofile is a global leader in consumer research, data and insights and programmatic media. Pureprofile delivers next-generation marketing solutions for more than 500 brands, publishers and research groups worldwide. Get in touch.