Media consumption in Australia

Generational behaviour and what that means for your business

June 2019

Media Consumption in Australia

The aim of this study is to understand the behaviours, habits and motivations around the way Australians consume media. The findings offer key learnings that can be optimised for your marketing strategy using a data-driven approach.

Download this report to learn about:

  • How consumers spend their time online
  • How consumers engage with social media across different generational groups
  • Most commonly used devices
  • Times of day where people are most active online
  • Influencing factors that contribute the most to purchase decisions

A nationally representative sample of 1,116 Pureprofile panel members completed an 11-question survey. The sample was representative of gender and age across Australia.

Download the guide

About Pureprofile

Pureprofile Limited (ASX: PPL) connects businesses with empowered consumers across the world by connecting, understanding and engaging them through direct-to-consumer technology platforms. Pureprofile is a global leader in consumer research, data and insights and programmatic media. Pureprofile delivers next-generation marketing solutions for more than 700 brands, publishers and research groups worldwide. Get in touch.