The aim of this study is to understand the behaviours, habits and motivations around the way Australians consume media. The findings offer key learnings that can be optimised for your marketing strategy using a data-driven approach.
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A nationally representative sample of 1,116 Pureprofile panel members completed an 11-question survey. The sample was representative of gender and age across Australia.
Pureprofile Limited (ASX: PPL) connects businesses with empowered consumers across the world by connecting, understanding and engaging them through direct-to-consumer technology platforms. Pureprofile is a global leader in consumer research, data and insights and programmatic media. Pureprofile delivers next-generation marketing solutions for more than 700 brands, publishers and research groups worldwide. Get in touch.