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The Values Project: How do personal values influence consumer behaviour

The Values Project
A research collaboration between The University of Western Australia, The Values Project and Pureprofile, this study examines the behaviours including the donation of unwanted possessions to charity, the purchase of second-hand products, using own reusable bag when shopping, buying products with no/less packaging, use of energy efficiency appliances, and the purchase of organic and fairtrade products.

Download the presentation by Dr Uwana Evers, presented at the AMSRS conference in Perth.

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