Originally published: Research Live, 06 November 2023
UK – Almost six in 10 people in Britain are preparing to cut spending for the Christmas period, according to research from data and insights company Pureprofile.
In its 2023 Christmas Report, Pureprofile found 57% were curtailing Christmas celebrations this year, with 42% buying fewer gifts, 37% reducing food and drink purchases and 57% avoiding travel.
However, 55% were still feeling positive about the Christmas period.
Pureprofile said the results were similar to in other countries, with 65% in both Australia and New Zealand and 73% of Singaporeans reporting that they expect cost-of-living concerns to hold back their Christmas.
