Originally published: Add to Cart, 24 June 2024
In this episode of Add To Cart, we are joined by Martin Filz from Pureprofile and Anastasia Lloyd-Wallis from Retail Doctor Group
Experts in research and retail, Martin and Anastasia collected data from 1000 people across all demographics to generate ‘How To Grow Consumer Loyalty’ and they join us to share the findings. In this chat, Martin and Anastasia share what customers want from a loyalty programme, they discuss the attention economy and the Gen Z customer and critical issues of safety and privacy. Plus, we also get insights into the surprising thing that happens to loyalty as consumers get older.
Download the full Consumer Loyalty Whitepaper here
