Originally published: Medianet, 5 May 2025
Sydney, Australia, 5 May 2025 – With Mother’s Day fast approaching, new research by VistaPrint reveals that nearly half (48%) of Aussie mums admit to not being happy with their gifts.
While breakfast in bed and a heartfelt card is always appreciated, some gifts simply miss the mark. This is according to mums from across the country, who cite cleaning products (19%), weight loss products (10%) and second-hand items (7%) among the worst gift glitches. In fact, close to 1-in-3 (29%) admit that they have pretended to like a present given to them on Mother’s Day, or even regifted (19%).
Personalisation is more than a trend—it’s the answer
For those really wanting to make a difference this Mother’s Day, 3-in-5 (59%) mums say the perfect gift doesn’t always come in wrapping paper – often, a heartfelt “thank you” or a thoughtful gesture means the most. Almost half (47%) of mums would prefer quality time with their loved ones, while 1-in-10 (12%) simply want to feel recognised and appreciated.
But when it comes to giving a physical gift, it’s clear that personalisation is key.
About the research:
This research was commissioned by Vista Australia and executed by Pureprofile. The study was conducted online in March 2025 with a nationally representative sample of 1,002 Australian mothers. The sample was designed to be nationally representative on age and location.
