[location-weather id="7878"]

MUMBRELLA: One in three users deleting Facebook app according to new study

6 June, 2017 | 
Pureprofile 

One in three users of the Facebook application have already, or are actively considering, deleting the platform, according to a study unveiled at Mumbrella360 by the The Works and UTS Advance Analytics Institute.

Originally published: Mumbrella, 7 June 2017

3.9 million of these users are turning to more personal and one-on-one communications platforms such as Whatsapp, Snapchat and Facebook Messenger.
The use of these messaging applications has increased by 13% to 11.9 million users compared to the same time last year.
Snapchat increased by 55% to 4.4 million users, WhatsApp jumped 35% year-on-year to 4.5 million users, while Facebook Messenger increased 18% to 10.4 million unique users.
Of these users, 38% said messaging apps was their preferred way to communicate.
Douglas Nicol, partner of The Works, told the audience at Mumbrella 360: “We need to think more fundamentally about how we engage with people.” Read more >

Commissioned by Pureprofile, the findings have been revealed in the Datafication project on how Australians use social media, conducted by Sydney independent creative agency The Works and messaging agency On Message, alongside Dr Suresh Sood from UTS Advanced Analytics Institute.
 
Continue Exploring

More data, insights and media from the experts

Medic and nurses in a hospital environment
Infographic

NHS Reform: How Brits view the changes

In early 2025, the UK government announced plans to abolish NHS England – the independent body responsible for overseeing the NHS. The objective is to bring the health service under

Friends laughing at a table in a cafe
In the news

Pureprofile continues UK expansion with new hire

Originally published: Research Live, 23 April 2025 UK – Australia-headquartered data and insights company Pureprofile has appointed Guilherme Campello as client development director, based in the UK.    Campello joins Pureprofile from

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports