Originally published: Mumbrella, 13 October 2021
Pureprofile has announced the rollout of its Audience Intelligence product to the retail and fast food industries.
Audience Intelligence aims to give retailers and restauranteurs access to real-time market analysis and competitor spending trends.
Pureprofile CEO, Martin Filz commented: “We are delighted to bring Audience Intelligence to the retail and fast food markets as it responds to industry changes due to the impact of COVID-19. We are in the midst of an online retail boom and a huge upsurge in delivery and takeaway of fast food. It is more important than ever for these sectors to have a complete understanding of their respective markets. Changes are happening far more rapidly than they once did, and Audience Intelligence is ensuring that businesses aren’t left behind.”
The platform’s fully integrated Report Builder tool also allows users to extract custom and customisable reports.
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