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Nearly half of BNPL consumers prefer Pay-in-4 over credit cards as they look for more choice at checkout

26 October, 2023 | 
Pureprofile 

Originally published: Yahoo! Finance, 25 October 2023

One-in-five BNPL1 customers (20%) say it is their preferred method of payment ahead of cash, credit or debit cards

Close to half of BNPL customers surveyed indicated that they preferred it over credit cards for their purchases

More than two-thirds (69%) of customers indicated that they would use BNPL more if it were more widely available, with the demand for BNPL services being higher among Gen Z customers and Millennials (79%)

Insights regarding merchants were drawn from responses to a merchant survey designed for this project. The survey was administered by Pureprofile, facilitated by Afterpay, and was fielded to a survey of U.S. merchants using Afterpay.

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