New Idea: 5 crazy things Aussies are putting in their cereal bowl

Originally published: New Idea, 22 March 2019

A decade or so ago just eating breakfast was enough, everyone got the message: ‘It’s the most important meal of the day.’ We all sat down to a bowl of Rice Bubbles and Vegemite on toast for breakfast. Or maybe you preferred scrambled eggs and snags?

New research by conducted by PureProfile on behalf of Kellogg’s for their #perfectbowl campaign has found that we’ve moved on again and Australians across the nation are now trying these unusual things on their breakfast plate Coconut water (34%), Salad (27%), Spices (22%), Olive oil (13%), Kombucha (11%).

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