Press Release

PRESS RELEASE: Airtasker Future of Work Research Monitor

PRESS RELEASE: Airtasker Future of Work Research Monitor

When job marketplace Airtasker set out to quantify the trend of Australians favouring flexible freelance work, they commissioned the team at Pureprofile to conduct the January 2015 Future of Work Research Monitor survey.

As the job market continues to shift around the success of the sharing economy, more and more Australians are turning away from 9 – 5 employment in favor of flexible freelance work. When job marketplace Airtasker set out to quantify the trend, they commissioned the team at Pureprofile to conduct the January 2015 Future of Work Research Monitor survey.

Airtasker CEO and co-founder Tim Fung believes that Australians are given to a more flexible work structure because it allows them the freedom and autonomy to capitalise on their own skills, on their own time. Pureprofile surveyed over 1,000 Australian employees, asking questions that assessed their opinions about income predictability, job flexibility and the appeal of outsourcing services.

While only 4% of Australians already use online platforms like Airtasker, Freelancer, Airbnb and 99designs, 92% of Australians intend to supplement their income in some way in 2015. As employees prioritize flexibility to choose their own hours over job predictability, it’s no surprise that 68% of Australians are considering earning extra money this year through these online service platforms.

With 43.5% of employed Australians expecting to search for new jobs in 2015, national publications including The Australian Business Review, Business Insider, Business Spectator and News.com.au all published the results of the Future of Work Research Monitor to their readers this month. StartupSmart and ITWire shared Pureprofile’s data results to demonstrate this shift in employee opinion in Australia to their more pointed industry audience.

 



For more information, please contact:

EJ Guren
Head of Marketing & Communications
Pureprofile
ejguren@pureprofile.com
+61 434 513 455 

About Pureprofile (ASX: PPL) Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. Pureprofile delivers next-generation marketing solutions for more than 700 brands, publishers and research groups worldwide.