Press Release

PRESS RELEASE: Pureprofile announces next-level audience segmentation offering, with RDA Research’s geoTribes

PRESS RELEASE: Pureprofile announces next-level audience segmentation offering, with RDA Research’s geoTribes

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles.

geoTribes is a unique classification system that rivals traditional geodemographic approaches, by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer needs, values, behaviours and motivations.

These segments have been integrated into the Pureprofile Australia opt-in panel, providing even richer insights into more than 250,000 Australians. Clients can now uncover the geoTribes segments of their audience, and will be able use this classification to target research, media and advertising campaigns.

Pureprofile Chief Executive Officer, Nic Jones said: “We are excited to offer clients a deeper understanding of their customers and audience needs and motivations. In order for brands to engage and retain customers, this type of data and insight is critical.”

RDA Research Technical Director and founder Robert Dommett said: ”We are delighted to be able to be working with Pureprofile and bringing our geoTribes segments to their innovative range of products and services”.

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For more information, please contact:

EJ Guren
Head of Marketing & Communications
Pureprofile
ejguren@pureprofile.com
+61 434 513 455 

About Pureprofile (ASX: PPL) Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. Pureprofile delivers next-generation marketing solutions for more than 700 brands, publishers and research groups worldwide.