SYDNEY, 27 May 2021: Pureprofile Limited (ASX: PPL) today announced that its media business, Pure.amplify, would be expanding into the UK. Headed by industry veteran Tasneem Ali, the expansion will build on the highly successful launch of Pure.amplify into the Australian market in September last year.
Taking a unique in-market approach to ensuring clients are able to achieve their marketing goals, Pure.amplify undertakes proprietary market research and customer journey mapping; developing overarching and holistic strategies to implement programmatic advertising, media buying and generate audience insights.
General Manager of Pure.amplify, Tasneem Ali, said that the expansion into the UK was a crucial next step for the business, which has been on a strong growth trajectory.
“We are very excited to be leveraging our highly skilled team in the UK to grow our presence in the region, and cement our client offering. The UK team will expand its reach with the addition of a full suite of digital advertising solutions that will greatly benefit new and existing customers,” Ms Ali said.
“Our growth into new regions provides a unique opportunity for Pure.amplify clients to conduct fully integrated, multichannel campaigns across a broad range of global audiences and time zones.”
The team in the UK will be led by Pureprofile’s current Head of Performance Marketing, Catherine Jones, who joined the business in 2016.
“Expanding Pure.amplify’s business into the UK provides an exciting opportunity for our team of digital experts to provide additional value to our clients across the region. Pure.amplify provides the unique ability to create highly impactful media campaigns, based on bespoke targeting made possible by proprietary consumer research.”
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About Pureprofile
Pureprofile’s vision is to deliver more value from the world’s information.
We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.
Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.
About Pure.amplify
With a strong pedigree, Pure.amplify was born out of a desire to bring a human touch to the digital advertising landscape. Our vision is to use first-party, declared data to provide deeper, richer ways to target consumers via digital media.
Media contact:
Lisa Banks for Pureprofile
pureprofile@kickercomms.com
+61 466 787 138
