Sydney, 30 March 2021 – Pureprofile Limited (ASX: PPL) has today announced a new partnership with Flybuys, Australia’s most popular loyalty program. The partnership will create an exclusive survey platform for Flybuys members and is due to launch next month.
The Pureprofile Perks platform will allow Flybuys members to earn points answering surveys via their Flybuys accounts. Members can access Pureprofile surveys through either the Flybuys app or website, allowing them to collect Flybuys points that can be redeemed for over 1,000 reward options.
“We are delighted to partner on this exciting project, and to activate our data and analytics technology to benefit Flybuys’ expansive member base. We look forward to working together to grow our understanding of what’s on the mind of Australian consumers, unearth their attitudes and behaviours and find out what is truly important to them in 2021 and beyond,” said Pureprofile Head of Sales, Anna Meiler.
As part of the partnership, Flybuys will be able to utilise Pureprofile’s SaaS technology to create its own research community, where the data provided by members will help identify potential improvements and develop new products and services. Flybuys will also be able to conduct tailored research studies for its own clients, providing them with a new avenue to first-party marketing intelligence.
“We are excited to be partnering and launching Pureprofile Perks, which will provide our savvy members with yet another opportunity to collect Flybuys points,” said Flybuys Chief Customer Officer, Rosemary Martin.
“Pureprofile Perks achieves the dual purpose of improving our offering to members while providing us with the tools to better understand how to add more value to our members every day shopping. This insight will be invaluable to our future planning.”
Pureprofile CEO, Martin Filz said: “Fluctuating consumer sentiment is an ongoing Australian consumer trend, which is why it’s imperative that brands regularly check in with their base and nimbly respond to what the data may reveal. We hope that this will be the first of many successful partnerships with strong, established brands this year.”
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About Pureprofile
Pureprofile Limited (ASX: PPL) connects businesses with empowered consumers across the world by connecting, understanding and engaging them through direct-to-consumer technology platforms. Pureprofile is a global leader in consumer research, data and insights and programmatic media. Pureprofile delivers next-generation marketing solutions for more than 500 brands, publishers and research groups worldwide. For information visit: www.business.pureprofile.com
About Flybuys
Established in 1994, Flybuys is Australia’s most popular loyalty program, helping Australians to enjoy a wide range of rewards and benefits when they shop. Flybuys is committed to serving its more than 8 million active members with new and exciting ways to engage with the program. Flybuys points can be collected across 23 participating brands making up 25% of Australian retail sales including Coles, Kmart, Target, Catch.com.au and Optus. Flybuys also allows members to collect points via its financial, insurance and travel services partners. Flybuys is a joint venture between Wesfarmers and Coles. For more information, visit www.flybuys.com.au
Media contact:
Lisa Banks for Pureprofile
pureprofile@kickercomms.com
+61 466 787 138
Beroze Dubash for Pureprofile
beroze@kickercomms.com
+61 403 402 228
Claire Raimondo, Attention+Influence
flybuys@attentionandinfluence.com.au
+61 403 524 260
