Amsterdam, NL, 11 January 2022 – New research reveals that young British people aged between 18-30 years have found the decision to get vaccinated much easier than those in Poland. 66% of young Brits had been vaccinated against Covid compared to just 52% of Poles in the same age group, at the time of the study. Concerns and low confidence over the pandemic response and the effectiveness of measures have impacted decisions on vaccine uptake and travel. The study was conducted by research services agency DWise Consulting, global data and insights company Pureprofile Limited, and Innovators4Research, a team of experienced principals who bring together voice tech-related technologies for clients across different industries and markets.
This study is based on a nationally representative sample of 541 respondents aged between 18 – 30 years and reports on the perceptions of young British and Polish people on vaccines and travel during the pandemic and identifies the key similarities and differences in their attitudes and behaviours. Despite such a wide difference in willingness to be vaccinated, 27% of young people in both countries still intended to travel abroad.
The research made use of Phebi’s award-winning AI voice technology to connect with the young audience and analyse their verbal responses, therefore uncovering a wide range of emotions. The new technology has provided richer insights that wouldn’t have been accessible through traditional online research techniques.
‘DWise’ talented team of experts has a wealth of knowledge in data & research and by proactively using automation & technologies they have continuously delighted their current set of clients,’ said Claudia Doeland, Client Director and Partner at DWise. ‘This project, with innovative and experienced partners, was used to showcase our capability to reach young adults online and use new technologies to do so.’
‘Uncovering insights into human behaviour is the very core of our business and we are proud to partner with DWise and Innovator4Research to contribute to such important research on the perceptions of young people towards vaccination and travel. Integrating voice intelligence technology into this study has proven to engage younger audiences on a much deeper level and capture a wide range of views that can help shape decisions around pandemic preparedness and response,’ said Joris Schellekens, Sales Director, Mainland Europe at Pureprofile.
‘Voice is the most intuitive, natural and efficient way to communicate. Using voiced responses, we measured the difference between this new award-winning technology and the traditional online data collection techniques,’ said Ton Koster, Managing Director at Innovators4Research. ‘The use of Phebi provided richer insights that wouldn’t have been accessible through traditional online research techniques.’
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About DWise Consulting (DWise)
DWise Consulting is one of the leading premium trustworthy research services providers, delivering a unique approach to outsourced research & data transformation for technology companies, research agencies & corporate organizations, through augmentation of experienced and talented research and data experts. DWise has offices in The Netherlands and Bulgaria.
About Pureprofile
Pureprofile’s vision is to deliver more value from the world’s information.
We are a global data and insights organisation providing online research and digital advertising services for agencies, marketers, researchers and publishers. Our research division delivers rich insights into real human behaviour and provides the “Why” behind the “What” through ResTech and SaaS solutions. Our digital advertising division taps into these rich insights on behalf of advertisers and publishers and executes impactful, targeted digital marketing strategies.
We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 700 clients.
About Innovators4Research
Innovators4Research is a recently established voice-tech company with highly experienced team, all with proven experience in the research, insights and data industry. We package numerous voice-tech related products, like Phebi, with services from experienced partners in order to provide a wide range of voice-tech research solutions for clients in different industries across Northern Europe.
https://www.linkedin.com/company/innovators4research/
Media contact:
Claudia Doeland
claudia.doeland@dwiseconsulting.com
Joris Schellekens
joris.schellekens@pureprofile.com
Ton Koster
ton.koster@innovators4research.com
