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Pureprofile and ShopBack join forces to help shoppers stretch their budgets further

26 April, 2023 | 

Posted at 10:00 am 

by Pureprofile 

Sydney, 26 April 2023 – Global data and insights company Pureprofile Limited (ASX: PPL) has today announced a new partnership with Asia-Pacific’s leading shopping, rewards, and payments platform, ShopBack. The partnership aims to help shoppers save money by earning Cashback for completing surveys.

ShopBack currently boasts of a membership base of 38 million shoppers across 10 markets who earn Cashback from online purchases through its mobile app or web browser extension. Integrating Pureprofile’s Audience Builder SaaS solution into the ShopBack platform, members will be able to earn even more Cashback rewards in exchange for participation in surveys that capture the behaviours, sentiments and decisions of everyday shoppers. 

The partnership also further extends Pureprofile’s market-leading research panel. It will initially launch in Australia, before expanding to SouthEast Asia later on in the year. 

ShopBack says that the partnership comes at exactly the right time for Australians, with recent reports revealing that wage growth is failing to keep pace with rising cost of living.

“These are tough economic times, and we know that our members are looking to squeeze value out of every last penny of their household budgets. This is why we’re pleased to add another means by which our members can earn even more Cashback through our platform. The surveys are unobtrusive, easy to complete and ultimately rewarding for our members. We’re confident that Pureprofile’s integration will deliver incredible benefits for ShopBack and our customers,” said Tom Howard, Sales Director at ShopBack. 

A recent Pureprofile report of Australia’s spending patterns from Boxing Day (26 December) to the Back to School period (31 January) revealed that rising cost of living has led to an overall decline in average retail spending, with Boomers and Gen X pulling hardest on their purse strings. 

“With interest rates and inflation constantly on consumers’ minds, shopping habits are constantly shifting. Last year’s spending patterns are not a reliable indicator of how consumers are behaving right now. It’s important that businesses and the economy have an accurate picture of what today’s shopper is looking for and what they value – be that discounts for purchasing goods online or buying in bulk for cost-effective outcomes,” said Young Ham, Global Head of Innovation & Partnerships at Pureprofile.

“Our partnership with ShopBack will help arm businesses with important insights and ultimately benefit consumers that are on the hunt for a deal. We look forward to working with ShopBack to ensure that their customers receive the most bang for their buck.” 


About Pureprofile

Pureprofile’s vision is to deliver more value from the world’s information.

We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.

Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 750 clients.


About Shopback

The ShopBack Group is Asia-Pacific’s leading shopping and rewards platform, serving over 38 million shoppers across ten markets.

ShopBack was founded in 2014 and today, ShopBackers across the region continue to win over shoppers by constantly upping their game – be it rewards or meaningful experiences – such that shoppers can achieve a personal victory every time they use ShopBack.

The Group powers over US$3.7 billion in annual sales for over 15,000 online and in-store merchant partners. In 2022, ShopBack launched ShopBack Pay and PayLater, extending the platform’s offerings into financial services, providing shoppers responsible and convenient payment options at checkout.

Media contact:

Beroze Dubash
Kicker Communications for Pureprofile
+61 403 402 228

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