London, 23 June 2022 – Global data and insights company Pureprofile is delighted to announce the appointment of Shelley Barber to the role of Business Development Director.
In her new position, Shelley will be supporting the company’s growth strategy for the EMEA region by widening its portfolio of UK clients and driving business performance.
Shelley was previously Associate Director at Maru Group where she assisted global brands, enterprises and agencies with their research studies. Prior to this, Shelley was Head of Business at MIS Group where she was responsible for quantitative and qualitative research solutions, and headed up strategy and business operations for the UK.
Business Development Director, Shelley Barber said: “It’s an exciting time in the research industry and things don’t seem to be slowing down. The fast pace in which research is evolving is what drives me and Pureprofile is certainly riding the wave. I am thrilled to be part of the company’s growth and to be joining such a welcoming and driven team.”
Managing Director for the UK/EU & US business, Tim Potter said: “Shelley’s extensive experience in cultivating client relationships for long term success will make her a valuable asset to our team. I’m confident that Shelley will continue building on the momentum that we have seen over the past year. We have huge growth opportunities for Pureprofile in the UK and are excited to have Shelley on this journey with us.”
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About Pureprofile
Pureprofile’s vision is to deliver more value from the world’s information.
We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.
Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.
Media contact:
Tim Potter for Pureprofile UK / EU / US
tim.potter@pureprofile.com
+44 (0)783 3702 450
