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Pureprofile partners with Horizon Research to create New Zealand’s most diverse consumer insights community

4 July, 2024 | 
Pureprofile 

Originally published: Scoop NZ, 04 July 2024

Auckland, New Zealand,  4 July 2024 – Global data and insights company Pureprofile Limited (ASX: PPL) has announced its new Audience Builder partnership with New Zealand-based research company, Horizon Research Limited.

The partnership overlays Pureprofile’s cutting-edge Audience Builder technology with Horizon Research Limited’s strong and long-standing panel offering. The partnership will allow businesses to survey two of Horizon’s consumer insights panels; one representative of the broader New Zealand adult population and a second comprised exclusively of Māori.

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