Originally published: Scoop NZ, 04 July 2024
Auckland, New Zealand, 4 July 2024 – Global data and insights company Pureprofile Limited (ASX: PPL) has announced its new Audience Builder partnership with New Zealand-based research company, Horizon Research Limited.
The partnership overlays Pureprofile’s cutting-edge Audience Builder technology with Horizon Research Limited’s strong and long-standing panel offering. The partnership will allow businesses to survey two of Horizon’s consumer insights panels; one representative of the broader New Zealand adult population and a second comprised exclusively of Māori.
