Originally published: Research Live, 31 July 2024
AUSTRALIA – Global data and insights company Pureprofile has partnered with UK-based mortgage assistance app Sprive to offer survey respondents the opportunity to earn cashback towards their mortgages.
Pureprofile will integrate its Audience Builder tool into the Sprive app, with users able to earn cash rewards in exchange for participation in surveys that capture the behaviours, sentiments and decisions of mortgage holders.
Tim Potter, managing director UK/EU and US at Pureprofile, said: “Our partnership with Sprive represents a significant step forward in understanding and responding to the evolving financial behaviours and priorities of British consumers.
By leveraging Sprive’s expansive database and Pureprofile’s Audience Builder platform, brands can gain invaluable insights into these trends which they can use to more effectively speak to their target markets.”
