SYDNEY, 5 March 2025: Global data and insights company Pureprofile Limited (ASX: PPL) has today unveiled Synthetic Responses, a new solution that enables businesses to scale their research through the use of synthetic data to complete response quotas and deliver reliable, timely research.
Meeting respondent quotas in market research can be challenging and data gaps often lead to delays, increased costs, incomplete insights and can derail time-sensitive research. Pureprofile’s Synthetic Responses streamlines this process for fast, accurate data collection.
The new solution combines advanced machine learning with real survey responses and panellist profile data to generate synthetic responses. Designed as a top-up solution, it works alongside traditional panels to quickly deliver reliable, contextually relevant data that reflects the original dataset.
Pureprofile’s Synthetic Responses, powered by Livepanel, takes identified quotas to complete, along with real survey responses and de-identified profile data and analyses this dataset via a training and prediction process.
The solution enables researchers to meet project field time deadlines with reliable and representative insights without sacrificing on quality. Machine learning models are tailored for each training dataset to accurately reflect real panellist responses and ensure fresh responses.
Niamh Fitzpatrick, Chief Product Officer at Pureprofile said: “Synthetic Responses offers a reliable solution that efficiently fills respondent quota gaps, ensuring comprehensive, representative data collection without compromising quality or exceeding budgets. The speed with which Synthetic Responses fills these quota gaps is also unparalleled. While it once used to take several days to a week to fill a respondent gap, our product can generate synthetic data in as little as 24 hours.”
Synthetic Responses is especially valuable for brands concept testing new products or uncovering opinions of hard-to-reach audiences. This solution is tailored for market researchers and insights teams and is also set to benefit media and advertising agencies, product and innovation teams, as well as academic and policy researchers.
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About Pureprofile
Pureprofile’s vision is to deliver more value from the world’s information.
We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.
Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.
Media contact:
Beroze Dubash for Pureprofile
beroze@kickercomms.com
+61 403 402 228
