Originally published: Mr Web, 25 July 2024
Data and research group Pureprofile says it has ‘great momentum’ for 2025 after reporting record revenue of $AUD 13.1m in Q4, up 18%. Full year revenue for the period ending 30th June was $AUD 48.1m, a rise of 10%.
Headquartered in Australia, Pureprofile offers online research solutions for agencies and brands, and operates the Audience Builder platform which hosts panels for a number of global partners. The firm is based in Surry Hills, NSW, Australia, but now operates also in North America, Europe and APAC.
The firm delivered a first ever full year positive net profit after tax , scraping over the line with $0.1m but much improved from a FY23 loss of $1.9m. Adjusted EBITDA was $4.4m, down 4% reported but up 8% after adjusting for an accounting change during the year. Adjusted EBITDA for Q4 was up 23%.
