Originally published: Research Live, 8 April 2022
Global data and insights company Pureprofile has announced a new partnership with customer engagement powerhouse iGoDirect to bring new incentivised opportunities to its member base.
Boasting tens of thousands of members, iGoDirect manages YourSayPays, a platform that invites consumers to participate in surveys and competitions in return for gift cards. The company also runs Rewards Come True and True Rewards, working with brands to formulate cashback, loyalty and reward programmes to buoy sales targets and contribute to employee satisfaction.
The partnership will see Pureprofile’s software-as-a-service Audience Builder tool power the YourSayPays platform. It also allows iGoDirect to further develop its own research community and conduct bespoke research studies based on first-party consumer data.
