Originally published: Research News Live, 12 May 2021
Market research has undergone significant changes in the last few decades. It wasn’t long ago that researchers needed to recruit in-person focus groups, or conduct nation-wide paper surveys to find the answers they needed to better understand their customers.
The digital age created a new and exponentially more efficient path to consumer research in the form of online survey panel providers. With so many players now in this space, it’s important to remember that not all panel companies are dedicated to delivering research outcomes at the highest level. It is not enough, and not acceptable to focus solely on cheap pricing or panel size at the cost of panel quality.
Pureprofile has been at the forefront of the digital research space for over 20 years – this tenure in the industry has taught us some very valuable lessons about procuring data quality.
Author: Keith Ang, Client Solutions Director, Asia at Pureprofile
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