Originally published: Research News Live, 13 December 2021
Opinion: The past two years have been fascinating to witness from a research industry standpoint. Many companies accelerated their operations to keep up with the ever-changing consumer and moved to wholly digital environments. All of us embraced technology more than ever and saw rapid global growth of our workforces.
In an industry that’s all about data, insights and understanding consumers and trends, here are our predictions for the issues and opportunities facing the research sector in 2022.
1. Managing hybrid workplaces
Working from home is here to stay, but it’s going to be more of a mix of workstyles than 100% remote lockdown work. Staff will have different needs and preferences, and we can expect to see people coming into the office part-time as well as working different shifts.
All organisations, including the marketing and media industry, need to take heed and adapt if they want to retain valuable people. Pureprofile has accommodated for these massive work life shifts by moving to a smaller office with fewer permanent desks and having no internal meetings on Wednesdays and every other day between 11am and 1pm, to allow for work-life flexibility.
Author: Melinda Sheppard, COO Pureprofile
