Originally published: Research News Live, 19 February 2021
2021 is already proving to be another year of uncertainty for global economies. In addition to the ongoing COVID-19 crisis, there remains political restlessness in the US and Europe and continuing strained trade relations between Australia and China. International travel is still off the cards, social distancing remains, and remote work and education are still a reality for many.
This ‘new normal’ and its associated volatility are deeply impacting individuals, not just businesses. Consumer behaviour has undergone profound shifts and will continue to do so. Businesses need to remain in touch with the changing needs of consumers if they want to survive. They need to ask questions about how consumers are perceiving their brand at different points in time, and whether this perception is changing due to the constantly evolving status of the pandemic.
Anna Meiler is Head of Sales & Marketing at Pureprofile.
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