Originally published: ChannelLife, 13 June 2024
Samsung Electronics Australia has released new research indicating that advancing technology renders televisions an increasingly central part of Australians’ lives. According to the study conducted by Pureprofile, televisions now play a significant role in stress relief and have even given rise to the phenomenon of ‘TV envy’.
The study surveyed a broad Australian demographic and found that 60% admitted to rearranging their furniture to avoid glare while watching TV. This reflects the impact of Australia’s sunny climate on viewing habits. Furthermore, 46% of Australians reported that they cannot go a day without watching TV, and 55% rely on their televisions to unwind after a day’s work. These statistics underline the integral role that televisions play in contemporary Australian life.
