Originally published: Stockhouse, 8 September 2021
Benefits of DOOH advertising likely to see the biggest influences are ‘added variety’ and ‘increased opportunity for campaign relevance’
In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however 48% of advertising executives believe it will account for over 33% by 2025, according to new research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform. Furthermore, one in twenty ad executives think OOH advertising spend will account for over 40%.
“DOOH advertising is one of the fastest growing and most dynamic trends in the advertising sector and it will only intensify in the coming months and years,” said Paul Pereira, CEO of Alfi. “Its ability to deliver high impact and tailored campaigns, with comprehensive and detailed reporting means more advertising executives are looking to use it in their strategies and programs.”
Commissioned by Alfi, Pureprofile, a global research company, conducted 100 interviews amongst senior advertising professionals from across the U.S., U.K., France, Germany, and Asia. Interviews were conducted online in June 2021.
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