The Values Project is a joint initiative between Pureprofile, The University of Western Australia and the Australian Research Council [ARC Linkage Project: LP150100434].
The data from our research positively impacts our understanding of each other as Australians, and as global citizens. It also makes a powerful contribution to the way brands communicate to consumers and the development and delivery of values-aligned products and services.
This project was designed to gain insight into the stability and change in human values and their expression across the adult lifespan. For this purpose, we employed a cross-sequential sample design, based on 14 four-year age groups between 18 to 75 years from the Pureprofile Australian panel. We aimed to recruit 500 from each age group, with equal gender in each.
The global impact of our research and education places us as a world top 100 university (QS 2021). This means students join a community of passionate, intelligent and resourceful leaders who are driving innovation and change.
We are a people-centred global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands and businesses. Our vision is to deliver more value from the world’s information.
The ARC’s purpose is to grow knowledge and innovation for the benefit of the Australian community through funding the highest quality research, assessing the quality, engagement and impact of research and providing advice on research matters.
Pureprofile leverages its unique technology platform to create a deeply profiled, global consumer community and to facilitate a direct and genuine connection between individual consumers and brands.
This technology allows us to match respondents to relevant research opportunities in addition to personalised insights, product recommendations and content that aligns to their unique profile.
