Originally published: Viw Magazine, 08 July 2021
While many Aussies enjoy treating themselves to a new fashion purchase, a recent study from Jenny Craig exposes just how neglected and out of shape Aussie wardrobes really are. Alarmingly, three quarters (76%) of Australians own clothes in their wardrobe they never wear; with a third (31%) owning clothes that still have the store tags on them.
The top reasons for avoiding certain items in the wardrobe are because they are simply too small (36%), they no longer like the style (20%), or they do not feel comfortable in them (14%). Despite this, there is no rush for an inventory sweep, with nearly two-thirds (64%) holding onto clothes in the hope that they will once again fit into them, and a staggering third holding on to these clothes for more than five years.
About the Research: Jenny Craig commissioned Pureprofile to conduct an online survey in December 2020. The survey was a nationally representative sample of 1,000 Australian adult respondents (18+). The survey was carried out online.
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