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Which-50: Buy Now Pay Later debt will soon hit $1 billion. How sustainable is the model?

15 July, 2019 | 
Pureprofile 

Originally published: Which-50, 15 July 2019

As Australia’s buy now pay later (BNPL) bill races towards $1 billion, driven by the popularity of services like AfterPay and ZipPay new research commissioned by Which-50 paints a picture of growing impulsivity especially by younger consumers and raises some questions about the sustainability of the model.

Data on consumer attitudes to BNPL collected and analysed on behalf of Which-50 by Pureprofile describes how the availability of these platforms has impacted purchase behaviour.  The study also reveals that a significant minority of users – almost one in three – have missed payments at some point.

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