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Which-50: Pureprofile completes $18.8 million recapitalisation

11 December, 2020 | 
Pureprofile 

Originally published: Which-50, 09 December 2020

Pureprofile Limited today announced a major recapitalisation which resets the companies debt position and provides additional capital to fuel future growth.

Under the $18.8 million recapitalisation, in addition to reducing debt, the market and data research company has raised $3.5 million for future growth and investment.

 Pureprofile says the funds will allow it to deliver on its growth strategy by growing its data sources, expanding its Software-as-a-Service offering, and delivering more targeted media campaigns for clients, through the use of first-party data.

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