Originally published: Campaign Brief WA, 27 March 2026
Launched this week, and unvieled at Wednesday’s WAMA brekky, the inaugural ‘Voice of WA’ report developed by integrated agency 303 and research consultancy CoreData WA uncovers the attitudes and emotional drivers of Western Australians, across four core pillars: finance, wellbeing, social connection, and cultural beliefs and aspirations.
And the startling results uncovered by the research have “broad implications for any business, brand, marketer or government interested in engaging audiences across Western Australia’s diverse demographics,” said 303 Perth Chief Strategy Officer Matt Oakley.
“Given the size of our State, and the increasingly complex social and economic environment we are all operating within, it’s no surprise that the needs and aspirations of Western Australians are vastly different to those within other areas of Australia. And yet, there was very little WA-specific data available to those of us aiming to engage with these incredibly different audiences, whether through marketing strategies, advertising campaigns, public policy or business blueprints.
“That’s why we’ve launched the Voice of WA – to accurately capture and track the emotional and attitudinal landscape of life in Western Australia, and in turn support decision makers to better understand the unique perspectives of Western Australians. We hope this will allow us to all develop impactful strategies that genuinely resonate with the people that live here.”
About the Voice of WA (VOWA):
The findings presented in the VOWA report are based on a quantitative survey of 1,002 West Australian residents aged 18 and over, with sample sourced via panel partner Pureprofile. The sample is representative of the WA population by age, gender and location, with 801 respondents from the Perth metropolitan area and 201 from regional WA. The fieldwork was conducted between 14 and 30 October, 2025.
