Originally published: Talking Retail, 19 October 2022
New research conducted by global data and insights company, Pureprofile shows Brits are spending less on their Christmas festivities, compared to previous years as a result of the rising cost of living.
Based on a nationally representative sample of 1023 panel members, Pureprofile’s 2022 Christmas Report revealed that although over 52% of Brits feel positively about Christmas, there is nevertheless a note of caution as we approach the festive season.
39% of Brits stated increased financial costs as the biggest concern as we navigate the cost of living crisis; a significant increase from the 31% in 2021.
