Originally published: SmartCompany, 06 September 2023
More than half of Australian consumers say convenience is still the number one reason they spend their money online, with a new report finding that consumer online retail spending has stabilised in Australia following significant growth in peak pandemic years.
The IAB (Interactive Advertising Bureau) Australia and Pureprofile released the Australian E-commerce Report 2023 on Tuesday, which found that 67% of consumers cited convenience as the top reason for purchasing online.
However, the report also found Aussie consumers are increasingly focusing on discounts, loyalty programs and seeking price comparisons in order to minimise unexpected price increases when they shop online.
