Originally published: Medianet, 20 November 2024
The Salvation Army this week launched its annual Christmas Appeal, aiming to raise $27 million to support the Australian community doing it tough during the festive season.
The launch coincides with new research by The Salvos, which found over 15.3 million Australians (72%) will be more mindful of their spending this Christmas compared to previous years, and over 4 in 10 (42%) will have their Christmas negatively impacted this year because of the cost of living.*
Further, almost half of Australians (48%) will buy less presents for their children and loved ones, and an alarming 11.9 million people (56%) will spend less on food this Christmas.
*A Pureprofile survey for The Salvation Army surveyed 2,004 people in a nationally representative sample size and this has been extrapolated to reflect the general Australian population. Extrapolated numbers are based on the estimated Australian population aged 18 and older, 21,357,108 based on ABS data
