Originally published: Travel Weekly, 9 April 2025
New research from the Tourism & Transport Forum has found 25-44s to be the most prolific travellers this autumn.
The nationally representative survey of 1,509 Australians, which was conducted by Pureprofile between the 10-14 March, found that 83 per cent of 25-44s are planning a trip between 15 March – 15 May; markedly higher than the national average of 71 per cent.
“We’re seeing Millennials set the pace when it comes to prioritising travel this autumn. Australians in the 25-44 age bracket are not only the most prolific travellers but are also eager to explore international destinations,” TTF CEO Margy Osmond said.
Almost one in five (18 per cent) of 25-44s will be heading on an international trip. Since autumn last year, Australians are valuing overseas travel more, with 14 per cent headed abroad. This is compared to 8 per cent in a similar timeframe in 2024.
