Originally published: Which-50, 15 August 2019
Online advertising spend as has exploded since the very first banner ad appeared almost 25 years ago. But in recent years much of that growth has flowed into the pockets of two players: Google and Facebook.
Research conducted by Which-50 and Pureprofile earlier this year reinforces this finding. When consumers were asked about the very common practice of tracking their browsing activity on other sites and then using the data to target them, 70 per cent said this was unacceptable.
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